Political:
Firstly, Victoria’s Secret would not want to pay a high tax rate and this would therefore discourage them from maximizing the profits made.
Next, Brexit will make it difficult and more expensive for the brand to import and export materials, good and products to make products and also sell them.
Economical:
As the economy increases and decreases, and the exchange rate changed throughout the different countries that Victoria’s Secret is sold in, the prices of the products also increase and decrease resulting in the rate of consumers purchasing goods from the brand going up and down constantly. This causes consumers to buy products when they go on holiday to different places as due to the exchange rate the prices are cheaper resulting in their different branches of stores to vary in business.
Also, some individuals cannot afford to pay for the products as the brand is known to be of quite high prices meaning less business.
Social:
Firstly, The consumer Demographic, this is down to the age, gender and all about the customers who shop in Victoria’s Secret, in order to market certain products to them.
Next, Class Distribution, this is because most customers who shop at Victoria’s Secret are of the middle class which is exactly what the target market is, however if the consumers were of the lower class, the brand would not be able to market the products to them.
Finally, the health and sizing of the consumers is also important. The brand does not cater for all sizes which is a large and obvious issue and as a result the company would not be able to market the products to members of the public who physically cannot wear the products that Victoria’s Secret is trying to sell.
Technological:
Firstly, Victoria’s Secret has a website where you can order products to your house all over the world, however the price does vary depending on where the shipping address is.
Next, The brand is constantly posting on their social media platforms like Instagram and Twitter, in order to keep their loyal consumers up to date about what is being sold in store, what offers are going on and any new arrivals for the brand.
Finally, Victoria’s Secret have a high tech sports bra product, this uses built-in electrodes that measure your heart rate. It’s also a very wearable product as it looks like any normal sports bra which is an advantage.
Environmental:
Firstly, Victoria’s Secret has decided to enter the China market and to do this they have had to agree and pay to test on animals, fully well knowing that is their policy in China, they decided to go through with it anyway.
Also, the brand is not sustainable as they use child laborer’s to hand pick their cotton and they also lied about this.
Finally, theproduction of Nylon gives off greenhouse gases that contributes to global warming.
Legal:
Firstly, Immigration laws for the models who are of different ethnicities and are travelling for the fashion shows.
Also, All labels must have the correct washing instructions on so the consumer knows how to wash it to keep it in perfect condition, along with all materials on the labels too to avoid allergic reactions and to keep the consumers safe. All correct information with the brand rights must be on these labels too in order for the brand to cover themselves.
Next, the brand does not ship beauty products due to certain trade mark, labelling, product content and embargo restrictions.
Finally, foreign governments have made laws on body image and the UK have banned false and photoshopped images and body image posts on public transport as it is a huge cause of eating disorders and mental health issues around the world.
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