MY OWN SWOT ANALYSIS

MY OWN SWOT ANALYSIS:

Strengths:

Even though Victoria’s Secret has many issues that members of the public have picked up on and are offended by, the brand also includes many strengths. Some of the Strengths of Victoria’s Secret are:

First, the brand uses some powerful influencers as ambassadors and models in order to entice members of the public to buying their products, such as: Kendall Jenner and Gigi Hadid.

Also, the company is very active on their online marketing. They are constantly posting on their Instagram page and updating their consumers with activity taking place within the company such as new releases on social media platforms such as Twitter and even emailing.

Next, he company uses organic and fare trade raw materials making them sustainable.

Finally, the company also uses television adverts which is a positive for those who do not follow their social medias, they have good brand strategies in order to entice members of the public into their brand. 

Weaknesses:

Weaknesses of the brand are very much present, there is a lot of room for improvement and in order to do that the negatives of the brand have to be outlined, to then eventually create a brand strategy to improve it.

Firstly, the brand has many competitors which can cause loss of business, another thing that the competitors causes is counterfeit; fake products with the same name on to ‘pretend’ that they are the same and gain more profit from the products and customers.

Secondly, they should sell and include the same products and range at every store, the customer would have a much easier and smoother shopping experience if this were put in place. 

Finally, they stock a lack of different sizes and therefore not all different sized women can shop at Victoria’s Secret. 

Opportunities:

Different brands and situations can cause opportunities for the brands which can be very beneficial to the brands in order to bring in more trade such as a collaboration with a different well known and liked brand.

Firstly, an expansion can be made onto more and international markets with the use of a collaboration with an extremely famous and well cherished company such as Savage X Fenty.

Next, the company could expand their products that they sell and expand on their lines to add to equality which would appeal to more customers.

Finally, the plus sized market as Victoria’s Secret do not have a plus sized line, but if they did it would appeal to a larger amount of customers which is a huge opportunity for the brand as they could bring in more loyal consumers.

Threats:

Retailers in the industry can face many obstacles which can include threats that can cause issues for their company. This is something Victoria’s Secret also face and have to keep a close eye on so that they do not lose any business.

Firstly, Counterfeits, which are products that other retailers create that are fake but they put the same name on it to make it looklike the real product when in reality it is not. 

Secondly, there is a strong competition in the French lingerie market as it is a well-known market in France and a place where lingerie started.

Also, the economy, the brand is quite highly priced which most people (especially their younger target audience) would not be able to afford meaning customers would rather buy from cheaper brands.

Finally, conflict with customers who think beauty is skin deep and not from what you see, this could cause issues within the media and give Victoria’s Secret a bad name.