FORMATIVE FEEDBACK PRESENTATION BRIEF AND DRAFT SUBMISSION BRIEF LECTURE

FORMATIVE FEEDBACK PRESENTATION BRIEF:

Pitch your research on your chosen brand and your future recommendations:

Explain why they are an interesting brand for your Brand Marketing Report.
Justify their current position in the market, whilst looking at their history.
Summarise the endings/methodologies of your research.
Present your recommended future strategy for the brand.

Include at least 3 individual elements that you found to be of particular interest to your outcome.

Please use ISSU/SCRIBD to embedd a PDF version of this on to your blog.

Time Limit: 5 Minutes

DRAFT SUBMISSION BRIEF:

Submit a draft of your Brand Marketing Report, including only copy at this time in the form of a Word Document:

Include at least these 6 sections of your report:

1. Executive Summary

2. Introduction to the Brand

3. Macro Economic Analysis (to include at least PEST)

4. Brand Market Position (to include at least SWOT Analysis)

5. Competitors (to include at least Brand Positioning Map)

6. Consumer Demographic

You will receive feedback on the first Monday back after Study Week.

Email these on the day following your presentation to your lecturer - these must be submitted on the day in order to be given constructive feedback.

Comments

FINAL BRAND POSITIONING MAP

Victoria’s Secret’s top competitors as of January 2019 are Calvin Klein, Ralph Lauren and Donna Karan New York, and all three just like Victoria’s Secret, work in the Systems Software Industry, which is a type of computer programmer that is used to run a computer’s applications. In addition, as found in some primary research that has been conducted of an Instagram Poll. There are also many other brands that are competitors of Victoria’s Secret. For example, Ann Summers, Boux Avenue, Primark and H&M. There are a large amount of competitors that consumers would lean towards rather than Victoria’s Secret because they are cheaper, better quality and have better ethics/morals and therefore customers have more respect for those brands. Even though Victoria’s Secret is a successful business, alternative brands have many features buyers worship that Victoria’s Secret do not have, resulting in a loss of sales for the company.

CURRENT SOCIAL MEDIA/INFLUENCER MARKETING/MARKETING MIX MOOD BOARD

This is my current social media/influencer marketing/marketing mix mood board that will be included within my report. Within this report I have included some influencers such as Gigi Hadid and Kendall Jenner as these are two of the key most famous influencers the brand uses to market the products. Twitter and Instagram are on the mood board as these are the brand's most used social media platforms and the American flag because the place the brand was founded in was San Francisco and it is an overall American brand. The Victoria's Secret Angels are also large influencers of the brand and the fashions shows are a large part of the promotion, the two go together well as a good brand strategy to get the products out in the open. Finally, the interior of the store is on this mood board as it gives the consumers a positive shopping experience which is another strategy to bring in business and also the catalogues etc are another way the brand promotes the products.

BRAND POSITIONING MAP

This is my brand positioning map/first attempt of the one I will be submitting; I may add/change some of the brand around once even more research has been conducted. The points I decided to go for in this brand positioning map is 'HIGH PRICE', 'LOW PRICE', 'HIGH QUALITY' AND 'LOW QUALITY'. I believe these are good points as it shows if the price of the products matches up to the quality and portrays whether you actually get for what you pay for. These brands on the map are all of different levels of quality and price and I have placed them according to where I believe they should go.

Fashion Management and Marketing One

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