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FORMATIVE FEEDBACK PRESENTATION BRIEF AND DRAFT SUBMISSION BRIEF LECTURE

FORMATIVE FEEDBACK PRESENTATION BRIEF:


Pitch your research on your chosen brand and your future recommendations:
  • Explain why they are an interesting brand for your Brand Marketing Report.
  • Justify their current position in the market, whilst looking at their history.
  • Summarise the endings/methodologies of your research.
  • Present your recommended future strategy for the brand.
Include at least 3 individual elements that you found to be of particular interest to your outcome.
Please use ISSU/SCRIBD to embedd a PDF version of this on to your blog.
Time Limit: 5 Minutes

DRAFT SUBMISSION BRIEF:

Submit a draft of your Brand Marketing Report, including only copy at this time in the form of a Word Document:

Include at least these 6 sections of your report:

1. Executive Summary
2. Introduction to the Brand
3. Macro Economic Analysis (to include at least PEST)
4. Brand Market Position (to include at least SWOT Analysis)
5. Competitors (to include at least Brand Positioning Map) 
6. Consumer Demographic

You will receive feedback on the first Monday back after Study Week.
Email these on the day following your presentation to your lecturer - these must be submitted on the day in order to be given constructive feedback.

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