FORMATIVE FEEDBACK PRESENTATION BRIEF AND DRAFT SUBMISSION BRIEF LECTURE

FORMATIVE FEEDBACK PRESENTATION BRIEF:

Pitch your research on your chosen brand and your future recommendations:

Explain why they are an interesting brand for your Brand Marketing Report.
Justify their current position in the market, whilst looking at their history.
Summarise the endings/methodologies of your research.
Present your recommended future strategy for the brand.

Include at least 3 individual elements that you found to be of particular interest to your outcome.

Please use ISSU/SCRIBD to embedd a PDF version of this on to your blog.

Time Limit: 5 Minutes

DRAFT SUBMISSION BRIEF:

Submit a draft of your Brand Marketing Report, including only copy at this time in the form of a Word Document:

Include at least these 6 sections of your report:

1. Executive Summary

2. Introduction to the Brand

3. Macro Economic Analysis (to include at least PEST)

4. Brand Market Position (to include at least SWOT Analysis)

5. Competitors (to include at least Brand Positioning Map)

6. Consumer Demographic

You will receive feedback on the first Monday back after Study Week.

Email these on the day following your presentation to your lecturer - these must be submitted on the day in order to be given constructive feedback.

Comments

FINAL BRAND POSITIONING MAP

Victoria’s Secret’s top competitors as of January 2019 are Calvin Klein, Ralph Lauren and Donna Karan New York, and all three just like Victoria’s Secret, work in the Systems Software Industry, which is a type of computer programmer that is used to run a computer’s applications. In addition, as found in some primary research that has been conducted of an Instagram Poll. There are also many other brands that are competitors of Victoria’s Secret. For example, Ann Summers, Boux Avenue, Primark and H&M. There are a large amount of competitors that consumers would lean towards rather than Victoria’s Secret because they are cheaper, better quality and have better ethics/morals and therefore customers have more respect for those brands. Even though Victoria’s Secret is a successful business, alternative brands have many features buyers worship that Victoria’s Secret do not have, resulting in a loss of sales for the company.

CURRENT SOCIAL MEDIA/INFLUENCER MARKETING/MARKETING MIX MOOD BOARD

This is my current social media/influencer marketing/marketing mix mood board that will be included within my report. Within this report I have included some influencers such as Gigi Hadid and Kendall Jenner as these are two of the key most famous influencers the brand uses to market the products. Twitter and Instagram are on the mood board as these are the brand's most used social media platforms and the American flag because the place the brand was founded in was San Francisco and it is an overall American brand. The Victoria's Secret Angels are also large influencers of the brand and the fashions shows are a large part of the promotion, the two go together well as a good brand strategy to get the products out in the open. Finally, the interior of the store is on this mood board as it gives the consumers a positive shopping experience which is another strategy to bring in business and also the catalogues etc are another way the brand promotes the products.

MY OWN SWOT ANALYSIS

MY OWN SWOT ANALYSIS: Strengths: Even though Victoria’s Secret has many issues that members of the public have picked up on and are offended by, the brand also includes many strengths. Some of the Strengths of Victoria’s Secret are: First, the brand uses some powerful influencers as ambassadors and models in order to entice members of the public to buying their products, such as: Kendall Jenner and Gigi Hadid. Also, the company is very active on their online marketing. They are constantly posting on their Instagram page and updating their consumers with activity taking place within the company such as new releases on social media platforms such as Twitter and even emailing. Next, he company uses organic and fare trade raw materials making them sustainable. Finally, the company also uses television adverts which is a positive for those who do not follow their social medias, they have good brand strategies in order to entice members of the public into their brand. Weak

Fashion Management and Marketing One

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