Skip to main content

VICTORIA'S SECRET BACKGROUND INFORMATION

VICTORIA'S SECRET BACKGROUND INFORMATION:

Victoria's Secret was founded by Roy Raymond, and his wife Gaye Raymond, in San Francisco, California, on June 12, 1977. In 1977, Raymond borrowed $40,000 from his parents and $40,000 from a bank to establish Victoria's Secret: a store in which men could feel comfortable buying lingerie. After borrowing money from his in-laws and from a bank, he established Victoria's Secret, which was named after the Queen because he imagined the stores looking like Victorian-era boudoirs, and wanted to evoke the sense of Victorian sophistication and propriety, while eluding to the 'secret' underneath the clothes. 


When the brand was founded in 1977, the reason it began was because Roy Raymond wanted to buy his wife sexy lingerie as a gift, but didn't want to come across suspicious buying women's underwear. Raymond then had the ingenious idea to sound a company that would facilitate shopping for underwear. He wanted it to be an exciting process that would make men feel comfortable, not perverted. 

Victoria's Secret's beginnings highlight an issue: the company was selling something geared towards men rather than women. A peek at a 1979 catalog shows women sprawled out in provocative positions. The birth control pill hit the market in the 60's a few years prior to Victoria's Secret being founded and where the sex revolution for women had just broken ground. This then made sexy lingerie an even bigger trend and therefore resulted in the company becoming more and more successful.



References:
1. https://en.wikipedia.org/wiki/Victoria%27s_Secret
2. https://www.businessinsider.com/victorias-secrets-crazy-history-2015-7?r=US&IR=T


Comments

Post a Comment

Popular posts from this blog

FINAL BRAND POSITIONING MAP

Victoria’s Secret’s top competitors as of January 2019 are Calvin Klein, Ralph Lauren and Donna Karan New York, and all three just like Victoria’s Secret, work in the Systems Software Industry, which is a type of computer programmer that is used to run a computer’s applications. In addition, as found in some primary research that has been conducted of an Instagram Poll. There are also many other brands that are competitors of Victoria’s Secret. For example, Ann Summers, Boux Avenue, Primark and H&M. There are a large amount of competitors that consumers would lean towards rather than Victoria’s Secret because they are cheaper, better quality and have better ethics/morals and therefore customers have more respect for those brands. Even though Victoria’s Secret is a successful business, alternative brands have many features buyers worship that Victoria’s Secret do not have, resulting in a loss of sales for the company. 
Post a Comment
Read more

BRAND POSITIONING MAP

This is my brand positioning map/first attempt of the one I will be submitting; I may add/change some of the brand around once even more research has been conducted. The points I decided to go for in this brand positioning map is 'HIGH PRICE', 'LOW PRICE', 'HIGH QUALITY' AND 'LOW QUALITY'. I believe these are good points as it shows if the price of the products matches up to the quality and portrays whether you actually get for what you pay for. These brands on the map are all of different levels of quality and price and I have placed them according to where I believe they should go.
Post a Comment
Read more

SUGGESTED REPORT BREAKDOWN LECTURE

SUGGESTED REPORT BREAKDOWN LECTURE: Format: A4 Portrait (opening to A3) - designed to re create your brands identity  Word Count: 3000 Words (+/- 10%) Word Count does not include your Executive Summary, Infographics or Bibliography Structured with numbering; 1, 1.1, 1.2, etc.. To Include (Minimum): Contents Page 1. Executive Summary A short overview of the report to entice readers. What is the purpose of the work? What methods did you use for your research? What were the main endings and conclusions reached? Did your work lead you to make any recommendations for future actions? 2. Introduction to the Brand Guideline: 300 Words Explain the rationale behind the work, what you have been asked to do (or what you have chosen), the reasons for doing it and the background. State what the report is about. What question are you trying to answer?/What problem are you wanting to overcome? Describe your starting point and the...
Post a Comment
Read more