Skip to main content

SUSTAINABILITY WITHIN THE BRAND

Sustainability Within the Brand:

  • Victoria’s Secret has achieved the E-label
  • This is the lowest possible sustainability score and Victoria’s Secret has earned it by communicating nothing concrete about the policies for environment, carbon emissions of labor conditions in low-wage countries

Environmental Impact: Not Good Enough: 
  • Victoria’s Secret does not use eco-friendly materials in its collection, which is why its rating is ‘Not Good Enough’ 
  • There is no evidence that it has greenhouse gas emissions reduction target
  • Has set a deadline for the elimination of hazardous chemicals by 2020 and it complies with a Restricted Substances List 
  • The brand also has not set a specific reduction target, it reports to the Carbon Disclosure Project
Labour Conditions: Not Good Enough:

  • Based on the 2018 Ethical Fashion Report, the brands labour conditions were given a ‘Not Good Enough’ rating
  • It has no worker empowerment initiatives such as collective bargaining or rights to make a complaint
  • It traces some of its supply chain including proportion of the final stage of production, which is good, but it audits only a small proportion of its traced facilities

Overall Rating: 'Not Good Enough':
  • Overall rating is not good enough based on its environmental impact and labour conditions
  • The brand makes products that are generally free from animal materials
  • To improve, the brand needs to incorporate more environmentally friendly materials in its designs, set specific reduction targets for water and gas emissions reduction as well as ensure its workers are paid a living wage

Comments

Post a Comment

Popular posts from this blog

FINAL BRAND POSITIONING MAP

Victoria’s Secret’s top competitors as of January 2019 are Calvin Klein, Ralph Lauren and Donna Karan New York, and all three just like Victoria’s Secret, work in the Systems Software Industry, which is a type of computer programmer that is used to run a computer’s applications. In addition, as found in some primary research that has been conducted of an Instagram Poll. There are also many other brands that are competitors of Victoria’s Secret. For example, Ann Summers, Boux Avenue, Primark and H&M. There are a large amount of competitors that consumers would lean towards rather than Victoria’s Secret because they are cheaper, better quality and have better ethics/morals and therefore customers have more respect for those brands. Even though Victoria’s Secret is a successful business, alternative brands have many features buyers worship that Victoria’s Secret do not have, resulting in a loss of sales for the company. 
Post a Comment
Read more

MY OWN SWOT ANALYSIS

MY OWN SWOT ANALYSIS: Strengths: Even though Victoria’s Secret has many issues that members of the public have picked up on and are offended by, the brand also includes many strengths. Some of the Strengths of Victoria’s Secret are: First, the brand uses some powerful influencers as ambassadors and models in order to entice members of the public to buying their products, such as: Kendall Jenner and Gigi Hadid. Also, the company is very active on their online marketing. They are constantly posting on their Instagram page and updating their consumers with activity taking place within the company such as new releases on social media platforms such as Twitter and even emailing. Next, he company uses organic and fare trade raw materials making them sustainable. Finally, the company also uses television adverts which is a positive for those who do not follow their social medias, they have good brand strategies in order to entice members of the public into their brand.  ...
Post a Comment
Read more

BRAND POSITIONING MAP

This is my brand positioning map/first attempt of the one I will be submitting; I may add/change some of the brand around once even more research has been conducted. The points I decided to go for in this brand positioning map is 'HIGH PRICE', 'LOW PRICE', 'HIGH QUALITY' AND 'LOW QUALITY'. I believe these are good points as it shows if the price of the products matches up to the quality and portrays whether you actually get for what you pay for. These brands on the map are all of different levels of quality and price and I have placed them according to where I believe they should go.
Post a Comment
Read more