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MODULE BRIEF


MODLUE BRIEF:

You will develop an understanding of how to apply these skills and methodologies to a fashion brand, and will demonstrate this through creating a Brand Marketing Report, based on auditing their current positioning, whilst advising on what they could improve on, or change in order to re-establish the brand.

You will choose from one of the following brands to base your marketing report on:
1. Topshop/Topman
2. Ben Sherman
3. Umbro
4. Victoria's Secret
5. Abercrombie & Fitch 
6. Dolce and Gabbana

Using this brand, you will use primary and secondary research, to develop a strategic Brand Marketing Report. Your report must be informed by your market research and should be relevant, insightful and considered, with a comprehensive evaluation of the brands current market condition including any external factors affecting success, competitor analysis and a number of other key consideration.

A key part of your brand report will be to produce a creative strategy proposal with a series of recommendations, of which will naturally derive from your brand research. 

These recommendations could be based on advising your brand to connect with a new segment, launching brand extensions, a change of ethics, or even developing new products, or introducing or relaunching social media platforms/influencer campaigns, for example. 

It must include references and sources acknowledged using APA referencing. 

SUBMISSION INFORMATION:
Thursday 28th February, 4-5pm:
Feedback and grades will be issued three weeks after submission. 
1. Research and Development (Blog - Blogger):
Requirements:
Produce a blog based research and development document (using blogger)
2. Brand Exploration (6 Mood boards and Brand Strategy):
Current Brand:
1. Current Brand Market Position and Competitors
2. Current Consumer Demographics
3. Current Social Media/Influencer Marketing/Marketing Mix (Other Brand Communications)
Proposed Brand:
1. Proposed Brand Market Position and Competitors
2. Proposed Consumer Demographics
3. Proposed Social Media/Influencer Marketing/Marketing Mix (Other Brand Communications)
3. Brand Marketing Report (3000 words minimum, Embedded PDF: Blogger/ISSU, and printed A4 Publication):
Create an accurate APA Referenced Brand Marketing Report which outlines your research findings, and any proposed recommendations whilst justifying a functionality within its defined target audience. 
To Include (minimim):
1. Executive Summary
2. introduction to the Brand
3. Macro Economic Analysis (to include at least PEST)
4. Brand Market Position (to include at least SWOT Analysis)
5. Competitors (to include at least Brand Positioning Map)
6. Consumer Demographic 
7. Product Selection 
8. Social Media and Influencer Marketing
9. Marketing Mix (Other Brand Communication Channels)
10. Proposed Strategy (Recommendations)
11. Mood boards, Visuals, Infographics, etc
12. Bibliography
4. Presentation (Studio/Embedded PDF: Blogger/ISSU):
Pitch your research on your chosen brand and your future recommendations - explain why they are an interesting brand for your Brand Marketing Report. Justify their current position in the market, whilst looking at their history. Present your recommended future strategy for the brand.
Include  at least 3 individual elements that found to be of particular interest to your outcome. 
Consideration:
Character
Concept
Skill-set
Proffesionalism
Methodolgy
Highlights
Practice
Confidence  

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