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INFO AND WHY I CHOSE VICTORIA'S SECRET FOR MY BRAND

INFORMATION NEEDED FOR REPORT:

1. ISSUU – marketing report website
2. SWOT analysis – Strength, Weakness, Opportunity, Threat
3. PESTLE – Political, Economic, Social, Technical, Legal, Ethical 
4. Consider all of these areas when doing a brand analysis and seeing where their position 
is in the market
5. Marketing Mix – 4 P’s – Product, Place, Promotion, Price; extra P’s – Process, People, Physical Environment 

WHY I CHOSE VICTORIA'S SECRET AS MY BRAND:

I decided to choose Victoria's Secret as my brand as I am very interested in body image and how the media within fashion affects it. Victoria's Secret is a lingerie brand that only promotes one body type and does not focus on body diversity. This is something I feel very strongly about as everyone is beautiful in their own skin, and as a brand i believe Victoria's Secret should promote this. I am going to research into the ways that make Victoria's Secret a negative brand currently and in addition, I am going to explore the different ways in which the brand could be improved in order to make it more diverse and accepting to all body types. I also think it is important to address the negative aspects of the brand which I have began to look into, for example the brand is not very sustainable at all which obviously is a huge thing within the fashion industry.

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