Skip to main content

THE FASHION SHOWS

THE FASHION SHOWS:

From September 8 to November 9, the campaign’s total Potential Reach was 341 million, 64 out of 68 influencers published 615 posts Instagram pics and videos with the #VSFashionShow hashtag or @VictoriasSecret tag. The campaign has generated more than 64.6 million likes, 48 million views and 485.3K thousand comments. A Total Engagement of 65 million. 
The graph shows that there is a sudden increase of 5.5 million views on the 8th September when the brand revealed the list of runway models. Also, close to 3.8 million likes when models reported to Victoria's Secret HQ for fitting in early November. 9th November - the number of views and likes reached a huge milestone of 10 million as the audiences were eager to get the first glimpses of the event.
Overall, the campaign’s Total Likes and Views shows a higher performance, plus 46.69% for the Likes and plus 95.40% for the Views, as compared to the influencers’ average likes and views that they typically obtain. From this, we can tell that the their audience had a stronger interest in the content relevant to the campaign than in the usual posts published by the influencers.
  1. Kendall Jenner brings 21.4% of the campaign’s total Engagement.
  2. Halsey contributes for the 7%.
  3. Sara Sampaio takes the third spot with 5.8% of the Total Engagement.
  4. Kelsey Merritt, first time walking the VS Show and first Filipino model, is very close to the already well-known Angel Sara Sampaio with a 5.7%.
  5. Romee Strijd, another VS Show veteran, is in 5th place with 5.6%.
References:
1. https://popularchips.com/dailies/the-biggest-influencer-marketing-campaign-ever-2018-victorias-secret-fashion-show/

Comments

Post a Comment

Popular posts from this blog

FINAL BRAND POSITIONING MAP

Victoria’s Secret’s top competitors as of January 2019 are Calvin Klein, Ralph Lauren and Donna Karan New York, and all three just like Victoria’s Secret, work in the Systems Software Industry, which is a type of computer programmer that is used to run a computer’s applications. In addition, as found in some primary research that has been conducted of an Instagram Poll. There are also many other brands that are competitors of Victoria’s Secret. For example, Ann Summers, Boux Avenue, Primark and H&M. There are a large amount of competitors that consumers would lean towards rather than Victoria’s Secret because they are cheaper, better quality and have better ethics/morals and therefore customers have more respect for those brands. Even though Victoria’s Secret is a successful business, alternative brands have many features buyers worship that Victoria’s Secret do not have, resulting in a loss of sales for the company. 
Post a Comment
Read more

BRAND POSITIONING MAP

This is my brand positioning map/first attempt of the one I will be submitting; I may add/change some of the brand around once even more research has been conducted. The points I decided to go for in this brand positioning map is 'HIGH PRICE', 'LOW PRICE', 'HIGH QUALITY' AND 'LOW QUALITY'. I believe these are good points as it shows if the price of the products matches up to the quality and portrays whether you actually get for what you pay for. These brands on the map are all of different levels of quality and price and I have placed them according to where I believe they should go.
Post a Comment
Read more

INTIMISSIMI

INTIMISSI: Intimissi is an all diverse and all inclusive brand for lingerie consumers. They stock a number of different sizes and styles in order for each individual to have the perfect fit that they desire.  In 2013,  Intimissimi  launched differentiated cups, which took off as this helped a lot of women around the world. The brand is Italian and was founded in 1996.  Intimissimi clothing was sold through  Victoria's Secret 's in a third-party partnership arrangement. In 2007, this partnership was expanded to sell Intimissimi in 240 Victoria's Secret stores. In 2015, model  Shlomit Malka  became the face of Intimissimi.  She leads the company's international advertising campaigns until she was replaced in 2017 by  Dakota Johnson . References: 1.  https://uk.intimissimi.com/category/women/new-vera-collection/pc/4803/51793.uts 2.  https://world.intimissimi.com/custserv/custserv.jsp?pageName=Corporate ...
Post a Comment
Read more