This is my proposed social media/influencer marketing/marketing mix mood board that will be the final mood board that will be included within my report. I have included influencers such as Jordyn Woods as she isn't the typical skinny girl and as a result as she has a large following she would be a good model for the fashions shows and to promote the products. Rhianna is also included within this mood board because she is inspiring woman with an inspiring brand behind her including so much diversity which Victoria's Secret should have. I have included several images of larger women and a lot of diversity to show the brand as equal again and this is how it will now be promoted. The world flag has been included to show that the place of Victoria's Secret is everywhere and isn't restricted to only a few countries and that they accept everyone. The quote 'outer beauty attracts, but inner beauty captivates' shows a new side for the brand. Another way to promote the brand equally is through plus sized magazines that showcase inspiring brands and women who are beautiful no matter what they look like. I have included Facebook as part of the social media part of this mood board because the brand is targeting middle aged women (this age group always uses Facebook) and therefore should focus on this as they don't use Twitter and Instagram as much. Finally, I made an icon for a Victoria's Secret app to show that an app will be introduced to the brand as a social media platform.
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