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PROPOSED CONSUMER DEMOGRAPHIC MOOD BOARD


This is my proposed consumer demographic mood board that will also be included within my report. Within this mood board I have incorporated several images that include racial diversity, age diversity,  gender diversity (transgender) body image diversity and inclusivity to portray what the new and improved consumer demographic will be. I have kept the fact that the brand wants to target the middle class as the brand is classy and sophisticated and every aspect of retail needs different levels of class, however the PINK section of the store should be cheaper as it is targeting a younger consumer demographic. The nails and high heels are meant to show the class as well as the fact that the products sold will be girly but also sophisticated and not tacky like some of the products that are already being sold in store. The word 'EQUALITY' is in this mood board as this is the new name for the consumer demographic of Victoria's Secret.

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