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PROPOSED BRAND MARKET POSITION AND COMPETITORS


This is my proposed brand market position and competitors mood board that will be included within my report. This is the biggest mood board that I have produced as it is the one with all the changes I want to make to the brand and therefore in my opinion is the most important. I have included brands such as DKNY, Lane Bryant, Intimissimi, SAVAGE X FENTY and Calvin Klein as these are all equal and accepting brands which all brands should be in this century as this is the message we are trying to put across. In addition, I have also included several that have a range of diversity and inclusivity to portray this is one of the largest things I would like to change about the brand as I and many other people believe that equality is a huge aspect of any brand nowadays. Finally, I have also included a couple of images to portray that we will be introducing sustainability into the brand to help save the planet even just a little bit. This is important for the environment but also because certain individuals only shop from brands that are sustainable so as a result, this should increase the sales. 

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