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PRODUCT SELECTION

PRODUCT SELECTION:
The brand has many different items that they sell and many different collections within the brand that are very popular worldwide. When underwear/lingerie is thought of Victoria's Secret is one of the brands that first springs to mind which is a positive for the brand as it shows that it is a large and successful brand. 

Victoria’s Secret items are retailed in over 1,600 stores worldwide meaning consumers can shop the products wherever and whenever they desire to. Customers can shop from a range of products that the brand offers such as; underwear, bodysuits, bras, bustiers, t-shirts, robes, jackets, shorts and pants. These products range from £8.10 to £61.33. The brand actually offers an even bigger range of products such as makeup and beauty, fragrance, pyjamas and bags. Furthermore, the PINK boutique part of the store sells additional sportswear and many items mentioned prior to this, however it is just targeted at a younger age group. As underwear is the brands focus, it is clear that they have a wide range of different styles and cuts of bras, along with various styles of knickers. This is a really positive aspect of the brand as they have something that will suit everyone meaning a high sale margin. Their best seller is the bra with the ‘VICTORIA’S SECRET’ strap, which is a very successful piece. It is arguable that this is because this specific product makes it obvious that the consumer is wearing Victoria’s Secret, which is what the customer would want; hence why they would spend so much money on the item. 

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