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CURRENT CONSUMER DEMOGRAPHICS MOOD BOARD


This is my current consumer demographics mood board that will be included within my report. I have included many different types of people that the brand targets as consumers. Some of these being couples due to the intimates and also the fact that that the brand started in order for men to feel comfortable to buy lingerie for their significant others without feeling judged, young girls as the PINK boutique is targeted at them, young women as this is the biggest target audience that the brand focuses on and then finally middle aged women up to around 49, who are of the middle class. San Francisco has also been included as this is where the brand was founded in America.

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