Fashion Management and Marketing One

EVALUATION OF REPORT AND MODULE: INITIAL RESEARCH: Within my initial research of Victoria's Secret, I managed to find a large amount of positives and negatives with the brand that I did not know about prior to this module. I found a lot of faults with Victoria's Secret as a company which some I already knew of which is why I chose to do this company for the module in the first place, however some aspects of the brand that I read on a number of different websites and articles showed me that the brand is even more awful than I had already thought. I managed to get a full overview of the history of Victoria's Secret and how it came about and all started and I found it very interesting that it originally started in order for men to feel comfortable buying lingerie for their significant others. I was surprised to find that the brand is spiralling down hill as they have such a huge amount of the public buy from them, however many individuals are starting to move away from th

FINAL REPORT: 1.      Executive Summary: Like many other retailers, Victoria’s Secret has many strengths and weaknesses of the brand which will be outlined within this report, as well as many other details about the company. The purpose of this report is to produce an improved brand strategy for Victoria’s Secret in order to give the company a better name and increase their sales. Primary research has gone into conducting this report such as creating an Instagram poll, interviewing different people and even visiting different Victoria’s Secret stores to compare the difference in the set design and feel the overall of the shop.  Secondary research has also gone into conducting this report, for example, several websites including articles, social media posts and additional reports. The proposal will be surrounding the subject of body image and how to make the brand more equal and accepting as this is a serious issue that is damaging the youth of our generation. In addition, su