WHERE TO BUY ETHICALLY MADE LINGERIE

WHERE TO BUY ETHICALLY MADE LINGERIE:

These lingerie and loungewear that have online stores, ship worldwide, and manufacture in countries with high labour standards or otherwise state that they are made ethically:

1. Andrea Billard - Haute Lingerie: This brand is designed, sources and made in England, mixing strong femininity with subtle sexuality, appealing to those with a love of luxury and innovative designs.

2. Angela Friedman: She creates her samples by hand in a Manhattan atelier, and all of her designs are manufactured in the USA.

3. Ari Dein: Dedicated to an Old New York forgotten era and a family history of excellence in the New York Garment District that spans four generations, Ari's collection speaks to a time when custom lingerie was made to order with great care.

4. Arsenic et Vieilles Dentelles: Fine Lingerie made in Belgium with love.

5. Atsuko Kudo: Atsuko Kudo designs and manufactures a full range of ladies wear exclusively in latex rubber.

6. Ayten Gasson: To this day Ayten Gasson continues to utilise and support the UK fashion industry by producing every item, from garters to teddies, in either small production units or Nottingham and Wales, or in her own Brighton-based studio.

7. Beaujais: Be rest assured that the brand champions ethical, UK-based production.

8. Bella Petite Lingerie: Bella Petite Lingerie's classic collection is proudly Made In USA in the heart of the country.

9. Betty Blues Loungerie: By working with a British manufacturer Betty can be confident that all her garments meet her strict quality control and that she is benefiting from skilled and experienced machinists.

10. Between the Sheets: Between the Sheets manufactures all of our product in New York City's historic garment centre.

References:

1. https://www.thelingerieaddict.com/2014/07/where-to-buy-ethically-made-lingerie-60-places-start.html

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FINAL BRAND POSITIONING MAP

Victoria’s Secret’s top competitors as of January 2019 are Calvin Klein, Ralph Lauren and Donna Karan New York, and all three just like Victoria’s Secret, work in the Systems Software Industry, which is a type of computer programmer that is used to run a computer’s applications. In addition, as found in some primary research that has been conducted of an Instagram Poll. There are also many other brands that are competitors of Victoria’s Secret. For example, Ann Summers, Boux Avenue, Primark and H&M. There are a large amount of competitors that consumers would lean towards rather than Victoria’s Secret because they are cheaper, better quality and have better ethics/morals and therefore customers have more respect for those brands. Even though Victoria’s Secret is a successful business, alternative brands have many features buyers worship that Victoria’s Secret do not have, resulting in a loss of sales for the company.

BRAND POSITIONING MAP

This is my brand positioning map/first attempt of the one I will be submitting; I may add/change some of the brand around once even more research has been conducted. The points I decided to go for in this brand positioning map is 'HIGH PRICE', 'LOW PRICE', 'HIGH QUALITY' AND 'LOW QUALITY'. I believe these are good points as it shows if the price of the products matches up to the quality and portrays whether you actually get for what you pay for. These brands on the map are all of different levels of quality and price and I have placed them according to where I believe they should go.

INTIMISSIMI

INTIMISSI: Intimissi is an all diverse and all inclusive brand for lingerie consumers. They stock a number of different sizes and styles in order for each individual to have the perfect fit that they desire. In 2013, Intimissimi launched differentiated cups, which took off as this helped a lot of women around the world. The brand is Italian and was founded in 1996. Intimissimi clothing was sold through Victoria's Secret 's in a third-party partnership arrangement. In 2007, this partnership was expanded to sell Intimissimi in 240 Victoria's Secret stores. In 2015, model Shlomit Malka became the face of Intimissimi. She leads the company's international advertising campaigns until she was replaced in 2017 by Dakota Johnson . References: 1. https://uk.intimissimi.com/category/women/new-vera-collection/pc/4803/51793.uts 2. https://world.intimissimi.com/custserv/custserv.jsp?pageName=Corporate ...

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