Skip to main content

VICTORIA'S SECRET'S BEST SELLING PRODUCTS

VICTORIA'S SECRET'S BEST SELLING PRODUCTS:

1. BRAS - Bras are the first thing to come to mind when members of the public think of Victoria's Secret. There is a number of different styles of bras such as push-up, strapless, multi-way, full and perfect coverage, demi, racerback, wireless, t-shirt and sports bras. Customers can also decide on how much padding they want within the bra or how little, they have something for everyone's needs.


2. PANTIES - Another main aspect of the brand and product that comes to mind when you think of Victoria's Secret. The panties that the line produces are many different colours, shapes and styles, such as; thongs, v-strings, cheeks, hip-huggers, bikinis, briefs, no lines and seamless. There are many different sizes however there is also an option for one size fits all.


3. SWIMWEAR - The swimwear section of the brand includes bikinis, tankinis, one-pieces, monokinis, cover-ups and beach dresses. This gives all women a choice in what they feel more comfortable in which is a good range in order to make people feel more comfortable in their own skin even if thats not something that the brand promotes.


4. BEAUTY PRODUCTS - The beauty products are apparently such a huge success because some customers think that these products will make them just as beautiful as the models, obviously this is not true. There are all types of different scents as well as all sorts of different products such as perfumes, lotions, mists, creams, body washes, make up, skin and body care, scrubs, mousse, hair sprays, shampoos and conditioners. 


5. SLEEPWEAR - The sleepwear is a major hit as it is known to be 'sexy'. The category includes: slips, babydolls, pyjamas, nighties and sleep shirts. Again, something for everyones preference. The sleepwear range is made from the most comfortable of fabrics like satin and silk to ensure maximum comfort.


6. SHOES - Comfortable shoes are something Victoria's Secret seem to love. They sell beach candles, wedges, espadrilles, flats and casuals. Flip flops are popular by customers for events like holidays. The line also includes: heels, pumps, sneakers, loafers and boots. These shoes are sold through other websites such as Ash, Converse, UGG Australia, VS Collection, Colin Stuart, Steve Madden, Steven, Superga, Lucky Brand, Report, French Connection, Frye, Mel by Melissa, Matt Bernson, Dolce Vita, Kelsi Dagger, Pour La Victoire, Supermodel Essentials, Luxury Rebel, Ipanema, Sam Edelman and Zigi.


7. YOGA AND LOUNGE ATTIRE - The yoga and lounge attire consists of yoga pants, yoga bandeaus, scoop neck sweaters, denim jackets, pull over fleece, hoodies, tie dresses, leggings, shorts, mini dresses, flirty skirts, crop tops and graphic shirts; and are available in all different colours and sizes.


8. TOPS AND TEES - Victoria’s Secret has a variety of tops and tees that can further accentuate your figure. The line includes: the high low shirt, V-neck top, plunge halter top, scoopneck tee, crop tee, crochet back tee, off the shoulder tunic, tank top, racerback tank, three-quarter sleeve tee, embellished push-up bra, tie back tee and crossback tee. These can be brought in a number of different colours and sizes.


9. TRAINING VIDEO - The company has made a training video that the Victoria's Secret angels do in order to keep their fitness up and figure in tact. This one is called the 'Runway Butt Workout' and is guaranteed to work out the three different areas of a person's butt. 


10. HANDBAGS AND ACCESSORIES - There is a variety of fashion within the brand as it is very on trend. Some of the accessories include a tote bag, reversible tote, straw tote, expandable tote, straw cross body bag, travel pouch, hanging cosmetic bag and makeup bag. It also includes floppy hats, straw fedoras, baseball caps, iPhone cases, woven scarves, skinny belts, stretch belts, bracelets, hip packs, necklaces and earring packs.

THE WEBSITE'S BEST SELLERS

1
 2
3

As these screenshots from the Victoria's Secret website show, all of the best sellers are bra, three different types to be exact: 'Body by Victoria Perfect Shape', 'T Shirt Wireless' and 'Very Sexy Push Up'. 


Another aspect that screams 'Victoria's Secret' is the Bombshell fragrance line. This includes the perfumes, body sprays, creams and body care. The quote for the line is 'Bombshell is Sparkling and Fresh Like a Glass of Champagne'. The brand is known for the 'Bombshell" fragrance as it is the signature scent (even if customers are the reason why).

References:
1. https://ww.victoriassecret.com/bras/best-sellers/?
2. https://ww.victoriassecret.com/beauty/bombshell-number-1-fragrance?
3. https://www.therichest.com/rich-list/nation/the-best-selling-items-of-victorias-secret/

Comments

Post a Comment

Popular posts from this blog

FINAL BRAND POSITIONING MAP

Victoria’s Secret’s top competitors as of January 2019 are Calvin Klein, Ralph Lauren and Donna Karan New York, and all three just like Victoria’s Secret, work in the Systems Software Industry, which is a type of computer programmer that is used to run a computer’s applications. In addition, as found in some primary research that has been conducted of an Instagram Poll. There are also many other brands that are competitors of Victoria’s Secret. For example, Ann Summers, Boux Avenue, Primark and H&M. There are a large amount of competitors that consumers would lean towards rather than Victoria’s Secret because they are cheaper, better quality and have better ethics/morals and therefore customers have more respect for those brands. Even though Victoria’s Secret is a successful business, alternative brands have many features buyers worship that Victoria’s Secret do not have, resulting in a loss of sales for the company. 
Post a Comment
Read more

BRAND POSITIONING MAP

This is my brand positioning map/first attempt of the one I will be submitting; I may add/change some of the brand around once even more research has been conducted. The points I decided to go for in this brand positioning map is 'HIGH PRICE', 'LOW PRICE', 'HIGH QUALITY' AND 'LOW QUALITY'. I believe these are good points as it shows if the price of the products matches up to the quality and portrays whether you actually get for what you pay for. These brands on the map are all of different levels of quality and price and I have placed them according to where I believe they should go.
Post a Comment
Read more

SUGGESTED REPORT BREAKDOWN LECTURE

SUGGESTED REPORT BREAKDOWN LECTURE: Format: A4 Portrait (opening to A3) - designed to re create your brands identity  Word Count: 3000 Words (+/- 10%) Word Count does not include your Executive Summary, Infographics or Bibliography Structured with numbering; 1, 1.1, 1.2, etc.. To Include (Minimum): Contents Page 1. Executive Summary A short overview of the report to entice readers. What is the purpose of the work? What methods did you use for your research? What were the main endings and conclusions reached? Did your work lead you to make any recommendations for future actions? 2. Introduction to the Brand Guideline: 300 Words Explain the rationale behind the work, what you have been asked to do (or what you have chosen), the reasons for doing it and the background. State what the report is about. What question are you trying to answer?/What problem are you wanting to overcome? Describe your starting point and the...
Post a Comment
Read more