VICTORIA'S SECRET SALES AND OFFERS (PROMOTION)

VICTORIA'S SECRET SALES AND OFFERS (PROMOTION):

Victoria's Secret often have sales and offers in order to get more members of the public to buy their products and as a result bring more money into the company. They have an annual black Friday sale, an annual summer sale and an annual January sale like most brands. However, unlike other brands, they have constant offer and sales going on throughout the years to bring more business into the company.

Here are some of the offers:

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FINAL BRAND POSITIONING MAP

Victoria’s Secret’s top competitors as of January 2019 are Calvin Klein, Ralph Lauren and Donna Karan New York, and all three just like Victoria’s Secret, work in the Systems Software Industry, which is a type of computer programmer that is used to run a computer’s applications. In addition, as found in some primary research that has been conducted of an Instagram Poll. There are also many other brands that are competitors of Victoria’s Secret. For example, Ann Summers, Boux Avenue, Primark and H&M. There are a large amount of competitors that consumers would lean towards rather than Victoria’s Secret because they are cheaper, better quality and have better ethics/morals and therefore customers have more respect for those brands. Even though Victoria’s Secret is a successful business, alternative brands have many features buyers worship that Victoria’s Secret do not have, resulting in a loss of sales for the company.

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SUGGESTED REPORT BREAKDOWN LECTURE

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Fashion Management and Marketing One

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