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'THE PERFECT BODY' CAMPAIGN

'THE PERFECT BODY' CAMPAIGN:
Victoria's Secret produced an ad featuring the tagline 'The Perfect Body'. The campaign advertised the Victoria's Secret 'body' bra and featured a series of similarly built supermodels; they were all unnaturally thin with tiny waists and huge breasts. The campaign photo looks like this:
Members of the public were put off of the store when these images and campaign was released due to the fact that it is a campaign only supporting one body type. This can make people feel like they aren't good enough in their own skin due to the campaign showing the 'perfect body' to be impossibly thin with huge breasts which is a goal that is not possible for most people. In addition, this campaign doesn't include racial diversity and therefore is another reason why members of the public would be offended. 
If I were to recreate this campaign in my report, I would ensure all body types and races were included within this campaign to portray how everyone is beautiful in their own skin. Personally, I feel this is a horrible message that the company is sending out to the public and feel as though it can affect so many individuals regarding mental health and health in general.
A petition was made in order for the company to apologise and change the campaign which had over 27,000 signatures, the petition reads: 

'Every day women are bombarded with advertisements aimed at making them feel insecure about their bodies in the hope that they will spend money on products that will supposedly make them happier and more beautiful. All this does is perpetuate low self-esteem among women who are made to feel that their bodies are inadequate and unattractive because they do not fit into a narrow standard of beauty. It contributes to a culture that encourages serious health problems such as negative body image and eating disorders.'

Another response to the campaign came from the underwear brand 'Dear Kate', who released their own 'Perfect Body' ad - featuring diverse women of all sizes. The campaign photo is as follows:
'Through this photo, we showcase women who are often neglected by the media and traditional retailers' the blog post introducing the image on the Dear Kate website says. 'We show the multitude of shapes perfect bodies can take'.
As a result of the negative feedback and responses that the Victoria's Secret 'The Perfect Body' campaign gained, they changed the name of the campaign to 'A Body For Every Body'. Here is the new campaign photo:
The campaign is still far from perfect as the models still don't show diversity or different body types, all the models are similar diversities if not the same as well as their shapes and measurements.

References:
1. https://www.huffingtonpost.co.uk/entry/victorias-secret-perfect-body-campaign_n_6115728?ec_carp=3231883304383911741



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