THE HISTORY OF VICTORIA'S SECRET

THE HISTORY OF VICTORIA'S SECRET:

1977: Victoria's Secret founded by Roy Raymond and bis wife in San Francisco, California in June 12th with $80,000 start up funds. The first store located in Stanford Shopping Centre in Palo Alto, California.
1977-1980: Grossed $500,000 in its first year, set up 3 more store start sending catalogue and accepting mail-order.
1982: Face to bankruptcy. Sale to Leslie Wexner, created of Limited Stores Inc.
1983: Strategy change from focus on men to women.
1985-1993: Victoria's Secret sold men's underwear.
1983-1990: Expand 346 store retailer in USA.
1986: Victoria's Secret was the only national chain of lingerie stores.
1991: Released their line o fragrances.
1993: President changed from Howard Gross to Grace Nichols cause the persistent quality problems.
1993-1996: Profits slowly grow. Miracle bra launched and sold 2 million in the 1st year.
1994: Competitor Wonder bra came up.
2000: Sharen Jester Turney as the new chief executive of Victoria's Secret Direct.
2006-Present Day: Growth.

References:

1. https://www.slideshare.net/RianeTabti/victorias-secret-brand-audit-2014

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