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SWOT ANALYSIS: TAKEN FROM PREZI

SWOT ANALYSIS: TAKEN FROM PREZI:

Strengths: 
  • There is a strong brand presence with over 990 Victoria's Secret stores across the world.
  • Victoria's Secret has strong advertising strategies. The company has several top notch models as brand ambassadors which has been a success.
  • Victoria's Secret has created a range of new products with its-brand Pink targeting late teen and college age teens. It has been a great success.
  • The company has strong activity on online marketing. Victoria's Secret have active blogs, catalogues etc. The company has created awareness about their product lines through the internet.
  • For it's clothing lines, the company has continued to use organic and fair trade materials.
  • The company's current marketing strategy is a success. Victoria's Secret are using all of their social media platforms to promote their brand and products. They are extremely active on Facebook, Twitter, Youtube, Pinterest, LinkedIn and Instagram.
  • They also utilise television commercials, rather than just completely relying on those who follow social media. By participating in traditional and digital advertising, they are impacting a larger audience.
  • The company is a well-established brand, Victoria's Secret has already a renowned and famous name in the market. 
Weaknesses:
  • Victoria's Secret has several competitors, which means customers have a lot of choices. This brand switching has high sales and brand images are affected by fake products with the same name.
  • They could benefit from a more seamless flow between channels. If their product selection was offered at all locations, the customer would have an easier and more predictable shopping experience.
Opportunities:
  • To expand its offering, Victoria's Secret could extend its range of product by foraying into different lines.
  • The company could focus on markets like Asia where it has limited reach.
  • The brand could create online digital dressing rooms to create a greater appeal for their products.
  • Several retail stores could offer guest loyalty programs. When a customer comes in and is drawn to a certain type of product, the sales associate or the store manager can let that customer know when more arrives. Victoria's Secret could benefit from personalising the shopping experience at their store.
Threats:
  • Due to limited resources the company can face serious issued in place of an economic downturn.
  • The highly fragmented fashion industry would mean less brand loyalty.
  • Fake imitation and replicas.
  • Some threats to the profitability and success of Victoria's Secret could be the current economic situation and their competitors.
  • Also, Victoria's Secret has several competitors to Victoria's Secret include Aerie (American Eagle) and Gilly Hicks (Abercrombie and Fitch). Silly Hicks and Aerie both specialise in lounger, lotions, body products, lingerie and undergarments. (Kerr, 2010) Aerie and Gilly Hicks are both very active in social media as well.

References:
1. https://prezi.com/rx4ha_coaulh/untitled-prezi/

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