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PRIMARY RESEARCH: SOCIAL MEDIA UPDATE

SOCIAL MEDIA UPDATE:
Instagram:
I have been regularly looking at The Instagram posts as I put the post notifications on, I have found that they seem to post three times a day, one in the morning, one in the afternoon and one in the evening. Images that were posted ranged from the underwear, the accessories and also the fragrances; usually one each of these were posted per day, one image of the underwear, one image of the accessories and one image of the fragrances but, some days were different but this was occasionally.  The likes on average that the posts on their Instagram get are around about 150,000-200,000. The amount of followers that the brand's account have, have increased by 200,000 followers since I last looked (approximately 2 weeks). Victoria's Secret PINK have a different account (vspink) which has posts of a lot of sports wear from the younger brand along with some of the younger underwear. This account has an average of 60,000-100,000 likes on the photos and the amount of followers have increased by 3,000 since I last checked (approximately 2 weeks).

Youtube:
The youtube account has 1.7 million subscribers and posts an average of 10 posts per month which is at least 2 per week proving that the account is very active. Majority of the posts on the brand's Youtube account is the Victoria's Secret fashion shows. 2018 was the least successful year in regards to views for the fashion shows, this seems to be because people are losing interest and in the fashion shows and also think they are degrading to women as they sexualise females all over the world.

Twitter:
The brand's Twitter account has 11.2 million followers and they tweet very regularly updating members of the public with things going on with the brand and also polls in order to find out what members of the public like/use more of in order to bring in more business. This is a very good way of connecting with the public in order for the brand to bring out more products and design more products to bring more business to the brand. New products from this would also bring in new customers and make more and more people loyal to the brand.

References:
1. https://www.youtube.com/user/VICTORIASSECRET/videos
2. https://www.instagram.com/victoriassecret/?hl=en
3. https://twitter.com/VictoriasSecret?ref_src=twsrc%5Egoogle%7Ctwcamp%5Eserp%7Ctwgr%5Eauthor

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