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PRIMARY RESEARCH: INSTAGRAM POLL

PRIMARY RESEARCH: INSTAGRAM POLL:
I did an Instagram Poll asking questions about Victoria's Secret and opinions on the brand to gather some primary research from the public. 

This is the front cover of the Poll, this was so people on the social media platform knew what this project was for:


The first question was 'Do you buy underwear from Victoria's Secret?'
The results were as follows:
Yes: 66%
No: 34%


The second question was "Do you prefer to buy underwear from different brands? If so, where and why?
The results were as follows:
Yes: 61%
No: 39%
Many people replied to the poll to tell me where they preferred to buy their underwear from. A lot of places were named for many reason. For example, Boux Avenue, Calvin Klein, Hollister, Primark, H&M, Ann Summers, Ralph Lauren, Versace, Dolce&Gabanna. There were a lot of reasons why members of the public would prefer to buy their underwear from different brands. Some being because it's cheaper, other companies are more ethical and less problematic, other brands provide for your money, other brands are comfier, other brands are more unique, other brands have more inclusive sizing, some individuals said they Victoria's Secret does not cater for their sizing, quality isn't consistent at VS, for variation in the wardrobe and different styles of underwear work better for different outfits.

       

          

The third question was 'Do you think the quality of the products is worth the money?'
The results were as follows:
Yes: 35%
No: 65%


The fourth question was 'Do you think Victoria's Secret includes diversity within the brand?'
The results are as follows:
Yes: 15%
No: 85%


The fifth question was 'Do you thin Victoria's Secret is sustainable in any way?'
The results are as follows:
Yes: 20%
No: 30%


The sixth question was 'Do you think Victoria's Secret empowers all women?'
The results are as follows:
Yes: 13%
No: 87%


The seventh question was 'Do you think that the brand sends out the right message about body image?'
The results are as follows:
Yes: 6%
No: 94%


The eighth question was 'Do you think the brand should incorporate more diversity into their models?'
The results are as follows:
Yes: 88%
No: 12%


The ninth and final question was 'Do you know about the perfect body campaign?'
The results are as follows:
Yes: 37%
No: 63%


This was the post that showed people that it was the end of the poll.


Conclusion:

Overall, by completing my Instagram Poll, I have found that their are a lot of different opinions in the public eye, however a lot are also the same. The age group that answered my Poll ranged from 16-45 years of age which I believe is a good range in order to get some reliable information, especially because that is pretty much the same as Victoria's Secret's target audience. As a whole, a large amount of people agreed that there were obvious issues and problems with the brand. For example, the lack of diversity, the poor message they send out about body image, the lack of sustainability, the lack of empowerment of ALL women and the fact that the quality of the products is not worth the price. I also found that despite all the issues with the brand that people do feel very passionate about, it does not stop them buying from the brand. The results from my Instagram Poll will really help me when constructing my report as I will know what a big issue to base it around will be.

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