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MOODBOARD ON VICTORIA'S SECRET AESTHETIC

I completed this mood board in order to portray some aspects of the brand. For example, the images from the Victoria's Secret fashion shows, convey the lack of diversity within race and also body type and sizes, this is something I feel very passionately about and is something I want to address in my report. Another aspect of the brand I have included within this mood board is the best seller within the company, this is the bras with the 'Victoria's Secret' standard and famous straps to show the marketing position that the brand is currently in. The 'PINK' sign is on the mood board to portray that that Victoria's Secret and PINK are a joint company/sub-section of the brand. I have also included the Victoria's Secret signature pink stripes that the brand so famously use within their branding and marketing strategies, along with the 'Bombshell' perfume as it is the most famous fragrance of the brand and this is also to show that the brand sells other things than just underwear. Finally, the image of the Victoria's Secret angel wings is present on the mood board because the fashion shows are a massive part of the brand and the brand is obviously famous for their Victoria's Secret angels and the angel wings.

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