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MOOD BOARD ON CURRENT SOCIAL MEDIA/INFLUENCER MARKETING/MARKETING MIX


I also created a mood board on the Current Social Media/Influencer Marketing/Marketing Mix. Within the mood board I have included the 4 P's, influencers and social media. For the 4 P's i included the look of the products to show the luxury side of the brand which shows that it is quite expensive (price), the products they sell and what you can buy from the brand (product), a catalogue/magazine to promote the brand and get people involved and looking into it (promotion) and also one of the front of the shops (place). I included some of the Victoria's Secret angels in order to show the influencers, they are influencers of the brand as they are promoting the brand and the products and majority of the consumers want to look like them in the products and would aspire to be like them. Finally, I included some of their social media in the mood board by taking one of their images of the angels from their Instagram which also again, links in with the influencer aspect of this mood board.

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