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MARKETING MIX (THE 4 P'S)

MARKETING MIX:
THE 4 P'S IN REGARDS TO VICTORIA'S SECRET:
Product:
  • Intimate apparels
  • Beauty products
  • Sleep wares
  • Hosiery
  • Vast product lines such as: Bras, Panties, Pyjamas, Swimsuits and Cosmetics
  • Periodically updated: Design, Technology and Fabrics 
  • Other service: Home delivery with Victoria's Secret's direct services 

Price:
  • Higher prices that in the US
  • Relatively high prices policy compared to competitors 
  • Bras: On average $70 
  • Panties: On average $11
  • Prices are attainable: Great promotion and sales (two semi-annual)
  • Good value pricing: Placing the products at a 'just reachable' level
  • Reward card: From $10 to $500

Place:
  • One new store in Paris centre
  • Set up our firm in Aubervilliers: Headquarters and factory 
  • Delivery to store by road 
  • Many own stores in the US, UK and Canada 1019 stores in the US
  • Web shopping centre (Victoria's Secret Direct)  - purchase of VS products directly on the website with home delivery

Promotion
  • TV and radio advertising based on the Victoria's Secret Angels 
  • Short videos in Youtube on french to tell the brand history
  • Creation of fidelity cards for customers with special offers
  • Integrated Marketing Communication Combined use of television and magazine ads, snail male and email campaigns, and fashion shows 
  • Worldwide famous fashion shows: with famous top models walking down the catwalk in fabulous lingerie and artists performing during the show, Broadcasted on television and online

References: 
1. https://prezi.com/rx4ha_coaulh/untitled-prezi/

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