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CURRENT CONSUMER DEMOGRAPHICS MOOD BOARD



I made a mood board on the current consumer demographics of Victoria's Secret. Within the mood board I have included some influencers in the brand which are the Victoria's Secret angels. These are influencers because a lot of the public who buy from Victoria's Secret also aspire to look like the Victoria's Secret angels, they may not be a completely positive influencer but they are still influencers. The Victoria's Secret are also in the campaign photos which is to attract the consumers. The target market of Victoria's Secret is males (to make them feel more comfortable to be able to shop in lingerie shop), and women (to buy the lingerie for themselves), this is why the male and female signs are on the mood board. The age range that the brand focuses on is 16-45. I have included an image of a couple to portray how the brand is targeting couples as the products are for women to feel good in but also for the man's enjoyment. I have included an image of some young teenage girls to show who the brand is targeting with their products, and I have also included the products that the consumers might buy like the bras, knickers, fragrances, the bags and PINK clothing. Finally I have included the American flag as the brand was founded in San Francisco, California, America.

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