CURRENT BRAND MARKET POSITION AND COMPETITORS

I made a mood board on the current brand market and competitors for Victoria's Secret. Within this mood board I have included brands such as Boux Avenue, Ted Baker, H&M, Primark, Calvin Klein and Ann Summers. These are all brand competitors of Victoria's Secret as some of them are more affordable like H&M, Primark, Boux Avenue and sometimes Ann Summers. In addition, the quality of the products are the same or even better than Victoria's Secret. Calvin Klein and Ted Baker are brands that are a bit more expensive however, members of the public like to have very expensive brands and therefore reach out for these types of brands. Other brands such as SAVAGE X FENTY is also a huge brand competitor that Victoria's Secret will have to face. I will include this in the mood boards I submit for the final project. The lingerie industry is a huge industry and there is a lot of companies and brands that are better and/or worse for many different reasons such as price, morals and ethical beliefs.