CONSUMER DEMOGRAPHIC:
The demographics description of the clients target market would be ages from 16-49 year old women. Customers would typically be women, however some men would shop in Victoria's Secret stores when buying lingerie as presents. The average income ranges from £35,000-£60,000. The customers who purchase the products from here mostly have access to outlets and malls.
The people who would be buying the products are teenage girls mainly, however the brand also targets middle aged women and as I said previously within this post ages 16-49 year old women. The brand was made in order for men to feel comfortable going into a lingerie shop without feeling awkward or being seen as 'suspicious'. The PINK brand section of Victoria's Secret would be bought buy younger members of the public as the designs are quite young and immature as people would say. The lifestyle of these young individuals buying these products would probably be school and the lifestyle of women buying the Victoria's Secret products would most likely be University students and female office workers.
Individuals who are buying from the brand would probably be more wealthy than not. They would have more money than they need as they are able to spend at least £50 on one bra which is more expensive than the average bra from a shop such as M&S or H&M, who have equally as good quality.
Products that the younger target might buy from would be the PINK products which the older target market audience wouldn't buy as it is not as sophisticated as the Victoria's Secret range. The younger consumers would also most likely buy the perfumes and makeup as because it is the brand name and they don't have a lot of money they will try and buy whatever they can just to say that they have the brand. The older consumers would most likely buy the underwear but the plain products as they would most likely thing the bright and patterned underwear is too much or 'tacky'.
The people who would be buying the products are teenage girls mainly, however the brand also targets middle aged women and as I said previously within this post ages 16-49 year old women. The brand was made in order for men to feel comfortable going into a lingerie shop without feeling awkward or being seen as 'suspicious'. The PINK brand section of Victoria's Secret would be bought buy younger members of the public as the designs are quite young and immature as people would say. The lifestyle of these young individuals buying these products would probably be school and the lifestyle of women buying the Victoria's Secret products would most likely be University students and female office workers.
Individuals who are buying from the brand would probably be more wealthy than not. They would have more money than they need as they are able to spend at least £50 on one bra which is more expensive than the average bra from a shop such as M&S or H&M, who have equally as good quality.
Products that the younger target might buy from would be the PINK products which the older target market audience wouldn't buy as it is not as sophisticated as the Victoria's Secret range. The younger consumers would also most likely buy the perfumes and makeup as because it is the brand name and they don't have a lot of money they will try and buy whatever they can just to say that they have the brand. The older consumers would most likely buy the underwear but the plain products as they would most likely thing the bright and patterned underwear is too much or 'tacky'.
References:
1. https://www.businessinsider.com/victorias-secrets-crazy-history-2015-7?r=US&IR=T
2. https://victoriasecretfinal.weebly.com/demographics-of-the-clients-target-market
2. https://victoriasecretfinal.weebly.com/demographics-of-the-clients-target-market
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