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COMPARISON: LANE BRYANT: 'IM NO ANGEL' CAMPAIGN

COMPARISON: LANE BRYANT: 'IM NO ANGEL' CAMPAIGN:
Lane Bryant challenges Victoria's Secret with the 'IM NO ANGEL' campaign. 



About the brand:

Lane Bryant and Cacique is the most recognised name in plus sized clothing, they focus on fashion and fit, not merely about size which makes them a fashion icon as they are accepting something that isn't labelled as the 'norm'. Lane Bryant and Cacique are part of Ascena Retail Group Family, they are a investor relation. To give back, Lane Bryant supports ascent's larger mission to provide fashion and inspiration for living confidently everyday. They champion the confidence, leadership and well-being of women and girls and aim to double their impact of 2025. 

'IM NO ANGEL' campaign:

The 'IM NO ANGEL' campaign, took the 'sexiest ad campaign of 2015' crown right from under Victoria's Secrets wings. It features a group of beautiful models including Ashley Graham, Marquita Pring and Candice Huffine who are all styled in the brand's Cacique bra collection. The ad aims to redefine our standards of 'sexy' and portray how every body time is beautiful. This campaign came 6 months after Victoria's Secret changed their ad slogan from 'THE PERFECT BODY' to 'A BODY FOR EVERYBODY'. This was changed by the brand due to a petition signed by 30,000 people complaining about the name and message of the campaign. In addition, Linda Heasley, president and CEO of Lane Bryant said: 'Our #ImNoAngel campaign is designed to empower ALL women to love every part of herself'. 

References:
1. https://www.lanebryant.com/content/about-us
2. https://www.cosmopolitan.com/uk/fashion/style/news/a34719/lane-bryant-challenges-victorias-secret-with-im-no-angel-campaign/ 


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