COMPARISON BRAND: SAVAGE X FENTY

COMPARISON BRAND: SAVAGE X FENTY:

About the brand:

Pop star and fashion icon Rhianna, embarked on her newest venture to create and produce a lingerie line that includes diversity and accepts all body types. SAVAGE X FENTY was inspired to create a line of intimates that complements a variety of shades and shapes, it celebrates fearlessness, confidence, and inclusivity. Rhianna explains: 'We want to make people look good and feel good' and 'We want you to feel sexy and have fun doing it'. Rhianna approaches all of her projects with the same mentality - to make something new and fresh that everyone can relate to and feel confident in.

"We want The Savages to feel like the girls in our campaign - new, fun, and confident in their skin."

Rhianna has gained praise for the diverse and body-positive line-up models she employed to walk in her Savage X Fenty lingerie show as part of New York Fashion Week 2018. Bela and Gigi Hadid, as well as two pregnant models walked the runway: including 22-year-old Slick Woods. Models Duckie Thot, Joan Smalls and Leonie Anderson also starred in the show, which was praised for its range of body shapes and sizes.

Speaking on her lingerie line back in May 2018, Rhianna said: 'It was important to me to push the boundaries, but also create a line that women can see themselves in, I want to make people look and feel good, and have fun playing around with different styles.'

References:

1. https://www.savagex.co.uk/aboutus

2. https://www.independent.co.uk/life-style/fashion/rihanna-savage-fenty-diverse-models-body-shapes-gigi-bella-hadid-pregnant-slick-woods-nyfw-new-york-a8535911.html

3. https://www.elle.com/uk/fashion/celebrity-style/a24098026/rihanna-debut-savage-x-fenty-campaign/

Comments

FINAL BRAND POSITIONING MAP

Victoria’s Secret’s top competitors as of January 2019 are Calvin Klein, Ralph Lauren and Donna Karan New York, and all three just like Victoria’s Secret, work in the Systems Software Industry, which is a type of computer programmer that is used to run a computer’s applications. In addition, as found in some primary research that has been conducted of an Instagram Poll. There are also many other brands that are competitors of Victoria’s Secret. For example, Ann Summers, Boux Avenue, Primark and H&M. There are a large amount of competitors that consumers would lean towards rather than Victoria’s Secret because they are cheaper, better quality and have better ethics/morals and therefore customers have more respect for those brands. Even though Victoria’s Secret is a successful business, alternative brands have many features buyers worship that Victoria’s Secret do not have, resulting in a loss of sales for the company.

BRAND POSITIONING MAP

This is my brand positioning map/first attempt of the one I will be submitting; I may add/change some of the brand around once even more research has been conducted. The points I decided to go for in this brand positioning map is 'HIGH PRICE', 'LOW PRICE', 'HIGH QUALITY' AND 'LOW QUALITY'. I believe these are good points as it shows if the price of the products matches up to the quality and portrays whether you actually get for what you pay for. These brands on the map are all of different levels of quality and price and I have placed them according to where I believe they should go.

SUGGESTED REPORT BREAKDOWN LECTURE

SUGGESTED REPORT BREAKDOWN LECTURE: Format: A4 Portrait (opening to A3) - designed to re create your brands identity Word Count: 3000 Words (+/- 10%) Word Count does not include your Executive Summary, Infographics or Bibliography Structured with numbering; 1, 1.1, 1.2, etc.. To Include (Minimum): Contents Page 1. Executive Summary A short overview of the report to entice readers. What is the purpose of the work? What methods did you use for your research? What were the main endings and conclusions reached? Did your work lead you to make any recommendations for future actions? 2. Introduction to the Brand Guideline: 300 Words Explain the rationale behind the work, what you have been asked to do (or what you have chosen), the reasons for doing it and the background. State what the report is about. What question are you trying to answer?/What problem are you wanting to overcome? Describe your starting point and the...

Fashion Management and Marketing One

Search This Blog