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COMPARISON BRAND: SAVAGE X FENTY

COMPARISON BRAND: SAVAGE X FENTY:

About the brand:

Pop star and fashion icon Rhianna, embarked on her newest venture to create and produce a lingerie line that includes diversity and accepts all body types. SAVAGE X FENTY was inspired to create a line of intimates that complements a variety of shades and shapes, it celebrates fearlessness, confidence, and inclusivity. Rhianna explains: 'We want to make people look good and feel good' and 'We want you to feel sexy and have fun doing it'. Rhianna approaches all of her projects with the same mentality - to make something new and fresh that everyone can relate to and feel confident in.


"We want The Savages to feel like the girls in our campaign - new, fun, and confident in their skin."



Rhianna has gained praise for the diverse and body-positive line-up models she employed to walk in her Savage X Fenty lingerie show as part of New York Fashion Week 2018. Bela and Gigi Hadid, as well as two pregnant models walked the runway: including 22-year-old Slick Woods. Models Duckie Thot, Joan Smalls and Leonie Anderson also starred in the show, which was praised for its range of body shapes and sizes. 


Speaking on her lingerie line back in May 2018, Rhianna said: 'It was important to me to push the boundaries, but also create a line that women can see themselves in, I want to make people look and feel good, and have fun playing around with different styles.' 

References:
1. https://www.savagex.co.uk/aboutus 
2. https://www.independent.co.uk/life-style/fashion/rihanna-savage-fenty-diverse-models-body-shapes-gigi-bella-hadid-pregnant-slick-woods-nyfw-new-york-a8535911.html 
3. https://www.elle.com/uk/fashion/celebrity-style/a24098026/rihanna-debut-savage-x-fenty-campaign/ 

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