COMPARISON BRAND: LOUNGE UNDERWEAR

COMPARISON BRAND: LOUNGE UNDERWEAR:

About the brand:

Lounge Underwear is an underwear and apparel brand based in the United Kingdom. The brand was born in 2016 and has grown from a couple's dream in their living room to inspire women all around the world. They state that they strive to bring endless support and comfort to the Lounge Underwear family of women not just through the cosy designs they produce, but through their passion and personal care. 'Women need Comfort Made Sexy and so Lounge Underwear was born. Created with on intention - our underwear and apparel bring everyday comfort without compromising the look and style that we work so hard to create.' The brand consists of Lounge Underwear, Lounge Apparel and Lounge Intimates.

The brand's values:

LOUNGE IS INSPIRED BY REAL WOMEN AND REAL MOMENTS

A Female Family of breast friends. We are a community of strong women all supporting each other and realising the power of looking after each other in today's world. Our Female Family are like a good bra. Supportive, hard to find and close to our hearts.

Loving Reflection - We want out girls to have confidence in themselves and in their shape. We are all different, we have different bodies and we are unique. But guess what...that really is what makes us beautiful. Sexy isn't just a shape, it's an attitude.

Feel Great in what You Wear and in Who You are - When your underwear is matching, it definitely makes you feel like you've got your life together, but it's ok to not always be 'together'. We strive to help you realise you should always keep your positive pants on and be yourself.

References:

1. https://loungeunderwear.com/pages/about-us-loungeunderwear

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