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COMPARISON BRAND: BOUX AVENUE

COMPARISON BRAND: BOUX AVENUE:
The brand was launched in April 2017. The company says: 'We have made beautiful lingerie, swimwear and nightwear accessible to every woman. From t-shirt bras to gorgeous lingerie sets, sultry chemises to luxe loungewear and stunning bridal wear to sun-kissed swim, we have created the perfect destination to give your wardrobe a new lease of life!'


The brand promises to make every woman feel confident, stylish and supported. They create beautiful lingerie and nightwear at affordable prices that include superior fit, outstanding customer service and inclusive size offering. The lingerie sizes range from 28-40, A-G cup and nightwear in sizes 6-18. 

The brand has 30 stores across the UK that are all beautifully designed with a contemporary stylish feel in chic monochrome, the lingerie is cleverly displayed in drawers according to size (much like Victoria's Secret) with three different light settings in the fitting rooms. Gift wrapping with tissue inspired and designed by lace, and scents rose petals continue their attention to detail in order to make the brand memorable resulting in the customers coming back to the shop due to all features including amazing customer service. 

Slavery and Human Trafficking:
Modern Slavery Act 2015:
  • The modern Slavery Act is an important piece of legislation to protect vulnerable workers, respecting their human rights, driving transparency throughout the supply chain and ensuring the supply chain is slavery and trafficking free.
  • The Theo Paphitis Retail Group ensures there is no modern slavery and human trafficking in any part of businesses and supply chains - this helps to ensure Boux Avenue strive to ensure an absence of modern slavery and human trafficking in their supply chains.
BUSINESS:
  • The Theo Paphitis Retail Group surrounds the brands Boux Avenue, Ryman, Robert Dyas and London Graphic Centre. These are trusted multi-channel brands focused on delivering outstanding customer service and first class product knowledge. Each of these brands strives to trade with the best quality suppliers who have the highest social and ethical standards and make available the highest quality products and services for the business and valued customers.

SUPPLY CHAIN:
  • The group has long-standing relationships with large number of carefully selected suppliers who produce some of the most prominent brands within the sectors and who provide services (including the provision of contract and temporary labour) to the business. The group works with the brand in order to develop a plan for them to make improvements. The Code of Conduct ensures that slavery and human trafficking is not taking place within our supply chains.
POLICY ON SLAVERY AND HUMAN TRAFFICKING:
  • As responsible retailers Boux Avenue is committed to continual improvement of our systems and processes and strive to ensure modern slavery does not exist within out businesses and supply chains for product and services.
DUE DILIGENCE PROCESSES:
  • The Due Diligence Processes are designed to demonstrate our commitment to striving to ensure that there is no slavery or human trafficking in the supply chain. 
  • Obtained confirmation from Boux Avenue's suppliers of each of their products and suppliers of services to the business, adhere to their supplier code of conduct. To ensure the code of conduct is being followed, there are regular checks of supplier services and factories by agents, third parties and their own staff. Their code of conduct aims to uphold internationally agreed standards of labour, in particular those set by the Ethical Trade Initiative (ETI).
  • They expect those in their supply chain to respect the rights and wellbeing of their workforce, protect the natural environment and promote high standards of welfare. 
  • Their code of conduct sets out their commitment to freedom to choose employment, freedom of association and collective bargaining, safe and hygienic working conditions, no child labour, payment of a living wage, no excessive hours, no discrimination, regular employment and no harsh or inhumane treatment.
TRAINING:
  • In the next financial year, the brand will seek to ensure there is a full understanding of the risks of modern slavery and human trafficking, and increase the awareness of The Modern Slavery Act through training key employees in all their businesses.
FUTURE STEPS:

Over the coming year the Theo Paphitis Retail Group is also committed to:
  • Continuing to review, improve and develop systems and processes to ensure that the supply chain adheres to the principles and values, including an ongoing review of the Code of Conduct to ensure it is fit for purpose and effective.
  • Continuing to review and improve the due diligence and selection process for new suppliers to seek to ensure they and their supply chains adhere to the code of conduct.
  • Measuring and reviewing the effectiveness of the policies against their expectations.

References:
1. https://www.bouxavenue.com/our-company/bouxavenue-story.html
2. https://www.bouxavenue.com/customer-services/Ethical-Trading.html

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